Want more people to actually find and follow your website?
Our new course — Grow Your Website’s Audience — is here to guide you through the strategies and tools that help you attract visitors, build trust, and turn casual readers into loyal followers.
It’s fully self-paced, so you can jump into any lesson at any time and spend more time on the topics that matter most to you.
What you’ll learn
Across seven practical lessons, you’ll learn how to:
- Create content that builds trust and engagement — craft posts that show expertise, clarity, and personality.
- Get found in search results — master SEO basics and make your content discoverable by both search engines and AI tools.
- Leverage social media — connect your site to platforms like Instagram, Facebook, and LinkedIn with Jetpack Social, and make it easy for readers to share your work.
- Build an email audience — set up a newsletter and keep your readers coming back with every new post.
- Advertise your content — use Blaze to promote posts directly from your dashboard and reach new audiences across WordPress.com and Tumblr.
- Use your stats for smarter decisions — track what’s working, identify your most popular content, and refine your strategy.
- Plan for long-term success — set realistic goals, stay consistent, and keep evolving with your audience.
Why you should take this course
Your website won’t grow on its own — you need a clear strategy for attracting the right people and keeping them engaged, and this course gives you that foundation.
It gives you a simple framework to move forward, with practical steps, real examples, and tools you can start using right away.
More video resources to explore
If you’re new to WordPress.com or ready to keep leveling up, check out our other popular courses and video tutorials: